Amphora
LOCATED ON 6000 LEVEL
Amphora is a branding and packaging that simplifies wine shopping for inexperienced wine drinkers
Problem Space
New and casual wine drinkers often struggle with selecting wine at the store because labels can be difficult to navigate, and the information provided on them isn’t understandable without prior specialized knowledge. Because of this, consumers rely on flashy graphics on labels and the recommendations of others to make a decision without knowing what they’re really looking for in a wine.
Design Solution
By providing a pre-selected variety of six single-serving bottles of wine, Amphora seeks to make the wine shopping experience less stressful and more successful for novice wine drinkers. Amphora bottles utilize vivid imagery to catch consumers’ attentions, understandable language to describe the flavor of each wine, and serving and pairing suggestions, and a guide card with breakdowns of common wine terms. Through this, consumers can better understand and verbalize their own wine preferences moving forward.
Amphora
LOCATED ON 6000 LEVEL
Amphora is a branding and packaging that simplifies wine shopping for inexperienced wine drinkers
Problem Space
New and casual wine drinkers often struggle with selecting wine at the store because labels can be difficult to navigate, and the information provided on them isn’t understandable without prior specialized knowledge. Because of this, consumers rely on flashy graphics on labels and the recommendations of others to make a decision without knowing what they’re really looking for in a wine.
Design Solution
By providing a pre-selected variety of six single-serving bottles of wine, Amphora seeks to make the wine shopping experience less stressful and more successful for novice wine drinkers. Amphora bottles utilize vivid imagery to catch consumers’ attentions, understandable language to describe the flavor of each wine, and serving and pairing suggestions, and a guide card with breakdowns of common wine terms. Through this, consumers can better understand and verbalize their own wine preferences moving forward.
SEE YOU Real SOON
342 Clifton Ct.
Cincinnati, OH 45220
4.28–5.2
SEE YOU Real SOON