Change Your Course
LOCATED ON 5000 LEVEL
Change Your Course reframes all-or-nothing thinking into an approachable path to plant-forward eating
Problem Space
While interest in plant-based eating continues to grow, many individuals struggle to take action due to uncertainty around nutrition, fear of doing it “wrong,” and the social dynamics of shared meals. Moments like barbecues or group gatherings amplify this hesitation, where tradition, expectation, and convenience often outweigh experimentation. As a result, curiosity stalls before it can become a habit.
Design Solution
Change Your Course introduces a seasonal magazine paired with a social campaign that makes plant-forward eating feel accessible, familiar, and low-pressure. Through reimagined classics, simplified guidance, and interactive prompts, the project encourages participation without commitment—inviting users to experiment, share, and gradually integrate new choices into their routines, both individually and in group settings.
Change Your Course
LOCATED ON 5000 LEVEL
Change Your Course reframes all-or-nothing thinking into an approachable path to plant-forward eating
Problem Space
While interest in plant-based eating continues to grow, many individuals struggle to take action due to uncertainty around nutrition, fear of doing it “wrong,” and the social dynamics of shared meals. Moments like barbecues or group gatherings amplify this hesitation, where tradition, expectation, and convenience often outweigh experimentation. As a result, curiosity stalls before it can become a habit.
Design Solution
Change Your Course introduces a seasonal magazine paired with a social campaign that makes plant-forward eating feel accessible, familiar, and low-pressure. Through reimagined classics, simplified guidance, and interactive prompts, the project encourages participation without commitment—inviting users to experiment, share, and gradually integrate new choices into their routines, both individually and in group settings.
SEE YOU Real SOON
342 Clifton Ct.
Cincinnati, OH 45220
4.28–5.2
SEE YOU Real SOON
342 Clifton Ct.
Cincinnati, OH 45220
4.28–5.2