Bounce Back: Jump Rope Revival
LOCATED ON 6000 LEVEL
Bounce Back: Jump Rope Revival is a campaign that reintroduces jump rope as a competitive sport to adults in the US
Problem Space
Young adults in the U.S. don’t view jump rope as an actual sport because of a lack of widespread knowledge of the competitive side, which prevents the sport from growing. Most people have experience jump roping in their life and are familiar with it only as a children’s activity. The truth is, jump rope is a sport in it’s own right! It’s also a great way to build community, have fun, be creative, and stay fit.
Design Solution
In order to appeal to unaware audiences, the Bounce Back: Jump Rope Revival campaign frames jump rope with a new exciting lens. The campaign primarily exists online through targetted social media posts, an informational website, and a 30-second hype video. Through an engaging brand style, interactive photography, and dynamic compositions this campaign presents jump rope on a new stage.
Bounce Back: Jump Rope Revival
LOCATED ON 6000 LEVEL
Bounce Back: Jump Rope Revival is a campaign that reintroduces jump rope as a competitive sport to adults in the US
Problem Space
Young adults in the U.S. don’t view jump rope as an actual sport because of a lack of widespread knowledge of the competitive side, which prevents the sport from growing. Most people have experience jump roping in their life and are familiar with it only as a children’s activity. The truth is, jump rope is a sport in it’s own right! It’s also a great way to build community, have fun, be creative, and stay fit.
Design Solution
In order to appeal to unaware audiences, the Bounce Back: Jump Rope Revival campaign frames jump rope with a new exciting lens. The campaign primarily exists online through targetted social media posts, an informational website, and a 30-second hype video. Through an engaging brand style, interactive photography, and dynamic compositions this campaign presents jump rope on a new stage.
SEE YOU Real SOON
342 Clifton Ct.
Cincinnati, OH 45220
4.28–5.2
SEE YOU Real SOON